Internet Marketing
The Four Marketing Quadrants of Tourism Marketing
Understanding the Four Quadrants of Tourism Marketing is key for maximizing marketing exposure of your website and social content. In my last post, Understanding the Search Buying Cycle for Travel and Tourism Marketing, I revealed the process of how people search online. Now, you’re ready to add this knowledge into your tourism website and structure your…
Read MoreUnderstanding the Search Buying Cycle for Travel and Tourism Marketing
The average internet searcher (Google, Yahoo or, Bing) tends to search about a dozen websites before they make a purchase or commit to a travel or tourism experience. This is relevant information to my clients to understand how potential customers make decisions online. This is tourism marketing 101, if you’re serious about reaching a broader…
Read MoreGet Found More! Fix your Tourism Website SEO
10 Common Website SEO issues in tourism based websites. Summer is here! The top money making season for all tourism based business is back for the next few months. Why are people not contacting you through your website though? Chances are pretty good that it is your website SEO that is causing most of your problems. I’ll…
Read MoreMy Top 3 Social Media Search Engines
What are people saying about you or your business on social networks? Social network search engines exist specifically to filter out common search engine results and show you what conversations are taking place around brands, people and topics across the world. Listed below are some of my favorite social network search engines that I use. Yet,…
Read MoreTop 10 Accommodation Website Checklist for Success
2017 is quickly getting into gear with lots of easy things you can do to your website for better promotion of your accommodations across Ontario. I work in the travel and tourism industry and constantly try to put myself in the shoes of target markets that surf my vacation solution websites. Take this Top 10…
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