FAQS FOR CLIENTS
CLIENT FAQS
All of our Internet marketing services begin with a Terms of Service contract that defines the scope of our agreed service offerings that "must be signed" for our project(s) to start.
- Web Design Terms of Service
- Internet Marketing/Social Marketing Terms of Service
- Website Hosting Terms of Service
Note: As hosting clients stay for many years, the original signed "contract" is still valid and does not need to be resigned yearly. It remains in effect for all following hosting years paid. Hosting services may be ended by either party with a two-week window that will be fully supported for migrating to a new webmaster or host server. - Google Ads Terms of Service
- Facebook Ads Terms of Service
We then proceed to our client start process, which involves a question-and-answer form for our team to understand your business, industry, and marketing goals.
WEB DESIGN FAQS
We use WordPress. This is the most used "open-source" Content Management System used globally.

HOSTING FAQS
Registrar: That's how you claim your domain name, we always register this in our clients name as to give them the freedom to add/change any services with any providers they want instead of handcuffing them to us to manage their DNS records (which allow us to point a domain or email through a named domain). We keep the documentation on file and are able to make any changes but ensure to put things under the client's name to protect them. Note: If we have to transfer a domain from one registrar to another registrar, we will bill hourly for the extra service. It must also be noted that this will extend the time it takes to go live and may impact email and downtime until the transfer and setup is complete.
Website Hosting: We host our websites on a custom designed wordpress server that is built for ultimate security, deployment options and website speed. This allows us to make high quality websites quicker, to keep things protected and to more easily manage our stable of client websites without any chance of compromising any of our other client websites. Because of this we are not able to keep emails on the same server. Although we do provide options and support to help ensure that you can continue to use your emails.
Email Hosting: We do not directly provide email hosting as we believe that the top players in the industry offer a higher quality service than we can for all price points. (Zoho free, Gapps, Microsoft Exchange) We can, however, provide migration services from your old mail system to a new one at an additional cost. Some clients have also decided that they do not want to change their mail service and will continue to host their emails with their previous webhost and just re-direct the required DNS records at the registrar level to the new site on our specialized hosting environment.
We request temporary access to a client's registrar to get access to add a simple A-NAME record to point hosting to our website server.
We DO NOT manage nor take responsibility for the renewal of domains but do sometimes log it in our CLIENT DETAILS sheets.
We DO NOT modify DNS nameservers or email systems that are in place as we do not manage emails for clients. We only host clients.
Yearly recurring basic WordPress site rate: $600 + HST (2023 rate through 2025) that includes secure managed WordPress Hosting and Website Maintenance that includes WordPress Critical Updates throughout the year.
E-commerce WordPress hosting site rates begin at $700/per year, with an increased website and plugin updating for Woocommerce and other transaction gateway plugin support.
We've created our hosting and Worpress plugin/database updates to be the full secure package + it includes 1 month's full backup of the Website, website uptime monitoring(if your site goes down, we know it in 5 minutes) and, last but not least a premiere Staging Server where you can work on your site and push it live when you are ready!
There are so many things that we do when we host our clients. To begin, we add special WordPress speed plugins to your website that help optimize images even if they're too large. This is important because Google ranks websites based on speed. We also as part of the hosting package set up clients on Google Search Consol that will report to us if Google thinks we need to fix anything or you get hacked. We also have Uptime Monitoring that if your website goes does for 15 min, we will receive an email. Additionally all year long we are optimizing our client's websites where there is a new update to anything in the website space. We spend on average 10-15 hours a year on each client site hosted. You can do the math and understand our value as we take our client's hosting very seriously. Oh, and we keep your HTTPS site up to browser standards for secure visitor browsing. We are second to none with the quality of our hosting. You can, of course, choose Godaddy hosting for cheaper, but good luck keeping your business website up to standard and protected on their shared hosting servers. There's a lot of things that can cause issues that you need to understand technology. Ask us if you have any questions as your business website is important to your bottom line year to year.
WEB DEPARTMENT YEARLY HOSTING TASKS OVERVIEW
1. WordPress (Website database "backbone") Updates - This includes security updates as well as new features as they're released to keep site secure.
2. Framework Updates - This includes the visual builder platform and our analytics and reporting integrations.
3. Plugin Updates - All advanced functionality is managed through the form of a "plugin" which keeps the code separate, so as WordPress and framework changes create new issues we must keep plugins up to date in order to ensure compatibility going forward.
4. Website Optimization - As we acquire new technology and new tools become released we implement these new technologies to ensure that our clients are always up to date and are giving search engines the strongest signals it can, staying up to date and implementing best practices is a great way to show search engines authority. For example this year we transitioned all of our clients over from a standard contact form to "gravity forms" which is a more advanced plugin that also tracks email submissions on the back end of the website for record keeping.
5. Futureproofing - As new standards emerge and roll out, we do our best to get all of our client's sites onboard with new technology and ensure that we're constantly delivering those signals of authority to the crawlers. For example, since Google Chrome has now decided that websites without encryption are now being flagged as "potentially unsafe" we have been rolling out encryption certificates (SSL) over to all client sites regardless of whether SSL was standard at the time of their website creation.
Hosting Features:
Daily Website Backups, restore to any day within the last month.
Top Level Security - Not only do we implement SSL (HTTPS) standard for every client our web host is a custom built WordPress service that is built from the top down for performance and security.
Content Delivery Network (optional) - For websites that target more than one geographic area can sometimes benefit from the implementation of a content delivery network.
Scalable - If your website grows beyond being able to handle a default amount of traffic, our platform allows us to easily transition sites up and down hosting tiers in order to accommodate the added bandwidth. There may be costs associated with upgrading but our platform does not bottleneck your website, there should be no down time if there are more resources required than allocated, we will just let you know when it's time to upgrade your hosting tiers and why.
We do not manage clients' emails, but we do help set you up on one of two platforms. We believe in the digital marketing agency trend of doing what we do best and allowing others to do also. We also do not back up your previous emails but offer "how to back up your email" articles that often give clear steps to do this.
We recommend the top two globally adopted email service named GOOGLE GMAIL APPS domain email (paid $5m/per email totalling $60 approx. a year per email as a business expense) or, a free GMAIL services where a business@gmail.com could be created. The 2nd recommendation is not advised for businesses that want to represent professionally online. Both have their pros and cons. Please speak to your Gem Webb Inc. representative to make a best-fit decision for what system to go with. Both of these cloud email systems make it easy for our clients to stay connected to their business emails on any device, wherever they are using easy-to-load mobile apps.
If you require assistance with your office computers to switch your email over to a new system, we have a technician that will visit your company on-site with their compaies rates.
We also offer online education URL recommendations for support issues with all products endorsed by Gem Webb Internet Marketing & Web Design Inc. that you can reference with your team. If you do choose our hosting, we will set up your new emails requested on either of these systems with a signature.
If you are a client and require help with services we set you up on, like Google Apps, to sleuth out the situation solutions, our critical incident rates are charged on a per-call basis.
Note: It's a higher rate when you want that day priority service if we have the available team to help. Rates begin at $200 an hour for emergency day service of troubleshooting. Phone support is at $150 an hour on top of our service (a minimum of 2 hours will be billed).
The way our backups work is that a copy of the site gets taken every night and is stored offsite on a server that is different than where the website is hosted.
If you'd like I can add your email address to your hosting account login so that you're able to retrieve the last 30 days worth of backups at any time that you'd like.
If you're worried about page content needing to get rolled back, then we should be covered as wordpress has a built-in revision system that saves copies of your pages every time an update gets made and they're very easy to roll back and forth with.
Here's more info on how backups work with our hosting provider: https://getflywheel.com/wordpress-support/details-about-backups-on-flywheel/
Contact Web Department if you have any other questions at digital@gemwebb.com
INTERNET & SOCIAL MEDIA MARKETING FAQS
We design all our projects using a proprietary internal method that understands your business goals and comes up with a plan of attack.
Based on your budget and your business needs we pride ourselves on being able to create a custom solution that is based on your business goals.
Our standard social media campaigns begin contractually at 3 to 6 months. We regularly review it in order to expand or modify the marketing plan to stay in line with your current business goals. Depending on the deliverables, budget, and your availability, we can expand or compact the offerings to be reviewed more or less often.
It is understood that it requires a minimum of 2 weeks startup to get the posts and content created and organized for all social media marketing projects.
We don't expect our clients to be internet marketing experts - that's our job. What we do expect is that you understand your business, how it works, and what your goals are.
We've developed a system to work with you to understand your business needs. We then take that information to our internal creative team to brainstorm a plan of approach that we believe will maximize your business exposure given your current priorities and budget. Then we present our plan of attack to you for your ideas and approval and then we move into the content gathering, design and execution of the projects.
The reason for this is because we find success is best gauged against business goals. Every business is different so we believe every solution should be different too.
We currently set up and manage these social networks.
- Google Business
- X, formerly known as Twitter (No longer managed as of 2024)
- TikTok (We do not set up now manage)
We currently set up and manage these paid networks (pay-per-click).
- Google Ads
- Facebook & Instagram Ads
- Linkedin Ads
As a Search Engine Optimization (SEO) agency, we are regularly approached from similar industry clients that may know we are behind the success of their main competitor. We now offer "Exclusivity Contracts" if you want to have us solely marketing for your business within a renewable yearly term. NOTE: lastly, if we do take clients in the same or similar industry we make sure to assign different account managers to keep all production focused on the goals of each client separately.
We will always contact our current industry client and offer an Exclusivity Contract prior to signing a similar industry client.
Target market similarities could include, but not limited to.
- Physical Geographic Location
- Industry Function
- Industry Keywords
- Demographic Targets
- Geographic Keywords
Please read this article we believe makes a good case for how each client can be marketed differently. https://cloud9marketing.ca/blog/agencies-deal-competing-clients/
We always stay in line with social media and other brand name terms of service use guidelines.
Facebook brand use:
https://en.facebookbrand.com/guidelines/brand
Google brand use:
https://www.google.ca/permissions/
WordPress
https://wordpress.org/about/logos/
Facebook Advertising Policies
Google Ads Advertising Policies (Prohibited content)
Google Business Profile policies
Any content added to their Business Profile must accurately represent the location in question and follow the policies and guidelines. When violations occur, we’ll take necessary steps to restrict the content from displaying, or restrict access to the profile or merchant account.
All Google Business Profile policies & guidelines
Prohibited and restricted content
All content added to a Business Profile must abide by Google’s Prohibited and restricted content policies. These policies apply to all content formats, which includes Reviews, Photos, and Videos. Profiles and content that does not meet these criteria may be rejected from publication on Google.
When you are finished with our social media marketing service we provide all client details on file and some various items from your files over the term of services we have provided you.
Various account closing activity expectations:
- Providing all client questionnaires that have been filled out on file.
- Providing all client website and social media access urls, usernames and passwords on file. This is very valuable to your business organization.
- Providing all service package elements of the creation of graphics such as logos and branding elements.
- Delinking your Google Business listing and remove GEM WEBB INC. from the control and viewing of your Google Business profile as a user and make you the owner.
- Delinking access and control to your business Facebook pages and ad accounts of GEM WEBB INC.
- Delinking from your Google Analytics and Google Search Consol website reporting of GEM WEBB INC.
- Delinking client's Google Ads account from Gem Webb Inc. Google Ads management.
- Paid for photography and images by the client.
- Digital files may be given through a cloud Google Drive link to a Zip file or multiple files within a folder for download availability of 2 weeks.
Items not to expect to receive:
- Methods, outlines, strategies, and plans created by Gem Webb Inc. during marketing service activities. They are all the copyright and patent of our systems and processes.
- Images and graphics created for social media management that have not been paid for within a service plan and contract. Note: Images sourced by Gem Webb and used to market clients are all on their social media network pages and can be sourced by the client as it is in their business profile possession.
Facebook has strict rules that are updated regularly of the sort of ads and posts we are allowed to run. Please review these as we cannot setup campaigns that are focused on these areas of the prohibited and restricted content on Facebook. These rules were posted and may have been updated. Please review the official rules on the Facebook website here https://www.facebook.com/policies/ads/prohibited_content.
Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
GRAPHIC DESIGN & BRANDING PACKAGES
Articles to help understand this topic
Unfortunately, there is no cookie cutter answer to this frustrating issue. There are many variables that play a role in the color variation from your monitor to the printed piece. While we could take hours to explain the differences, below are topics helping to share reasons why color matching for printed pieces should not be compared to an image on a monitor. A professionally final printed proof would be the only way to get a true color match. Choosing CMYK colors (that you have a printed guide like the one at a paint store) can also help with color matching that has exact colors when printed like, MacDonalds: Red, TD: Green, No Frills: Yellow.
https://solutions.teamavalon.com/blog/color-matching-screen-vs-paper
http://www.colourspace.xyz/top-ten-tips-colour-management-for-graphic-designers/
https://www.insights4print.ceo/2017/01/color-management-explained-for-designers-and-brand-owners/
Tip: Use your iPad to color proof! https://www.macworld.com/article/3055221/hardware/display-expert-the-97-inch-ipad-pros-color-accuracy-is-visually-indistinguishable-from-perfect.html
If you have a tablet, please use these apps to help with color matching print to digital.
IPAD APPLE STORE APP
http://appstore.com/
ANDROID DEVICE APP
https://play.google.com/store/apps/details?id=com.xrite.mobiledisplaycalibration
ARTICLE ABOUT THE APPS
http://blog.xritephoto.com/2014/03/x-rite-colortrue-color-management-ipads-tablets-smartphones/#sthash.5kqscvmL.dpbsre
GOOGLE ADS & FACEBOOK ADS (PPC)
Our base Ad campaign process overview.
- Research and Understand Target Audiences
(Create personas) - Outline Specific Goals for Each Campaign
(Clicks to website landing pages, calls, emails, etc) - Create Targeted Landing Page or use existing website pages for Your Ads based on client business persona
(Increase conversion is a focus of this step with analyzing current website page and considering customer landing pages for increased campaign goals). It's a fact that more relevant custom focused landing pages convert higher and get improved Quality Scores with Google Ads that in turn cost less per click in comparison to less focused landing pages. - Create Lots of Versions of the Ad Copy
- Verify Positive ROI based on campaign goals. We focus on COST PER LEAD "CPL" vs COST PER MARKETING "CPM".
- "Now, more than 50% of Google searches end without a click to other content, study finds ZERO CLICK SEARCHES.
https://searchengineland.com/now-more-50-of-google-searches-end-without-a-click-to-other-content-study-finds-320574 - Review Campaigns weekly, bi-weekly, monthly and quarterly for Ad insights to improve ongoing campaign goals.
- Update the current campaign with client involvement and signoff.
- Reports are given in phone meetings, email and PDF format.
If you want to learn more about what to expect from our Google Ads setup and management, please read over our Google Services page.
"PRECISE GEOGRAPHIC TARGETING POWER."

LEGAL
All of our website development and Internet marketing & Social media marketing services begin with a terms of service that covers all services to be rendered that must be signed to begin all projects.
When our internal team does not have the professional position to complete a specific requested service, due to our company at a capacity or not having that position currently, we do our best to recommend a company or subcontractor. We do not take responsibility for any recommended external company or subcontractor that we recommend as everyone runs their own business and must take responsibility for their professional reputation. We urge clients to do their own due diligence and request from the external parties to have proper business insurance in place to protect all parties involved. We also recommend always signing a Terms of Service or Letter of Intent with the external company or subcontractor. If the recommended external company or subcontractor fails or under delivers the expected service, we will always work with our common client to help find another source to complete the task to the client's expectations. We have law firms that act on our behalf in situations that cannot be resolved professionally and amicably. If you require assistance please contact your Gem Webb Inc. point of contact.





