Question 1

FAQ 1

Accepted Answer

Don't dance around the fact that we are in a health crisis. Mention it in your advertising with sensitivity.

Question 2

FAQ 2

Accepted Answer

Right now your products and service marketing is likely going to fall on deaf ears and eyes, so pause or modify marketing campaigns immediately.

Question 3

FAQ 3

Accepted Answer

Do not have visual business advertising (photos/videos) that show people around other people. It will definitely not connect with people very well and may seem insensitive of your business.

Question 4

FAQ 4

Accepted Answer

Stay up to speed with grants from government and online marketing sources like Facebook and Google. IE: Facebook is offering grants so make sure to sign up to get updates as you may get free $ ad credits at the very least for when things pick up again.

Question 5

FAQ 5

Accepted Answer

This is a good time to educate your target markets about products and services with images, posts, and videos. Consider learning how to make visual content. It will also be very useful when we make it past this health issue globally and can be embedded in your website and used on social networks for years to come.

Question 6

FAQ 6

Accepted Answer

Make sure to update your website homepage and your Google My Business listing to share publically how your business operations have changed during this time to help your customers.

Question 7

FAQ 7:  "GOOGLE TIPS FOR CAMPAIGNS"

Accepted Answer

Navigating your campaigns through COVID-19

As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions.

Sourced from: https://support.google.com/google-ads/answer/9790909

Evaluate your ads

Consider your context and tone. Make sure you’re sensitive to how certain words may make your audience feel. Be careful about the double meanings of words like “protection,” “checkup,” “prevention,” or “virus.” For international campaigns, be aware of local terms that have been used to reference COVID-19 and regional disruptions.
Consider if your message is helpful. For example, edit your ads as needed to let customers know if you offer services like delivery or in-store pick up. Review shipping settings and estimated delivery time to ensure you accurately reflect current capabilities.
Review assets thoroughly. For example, think about the appropriateness of images and videos that show large gatherings of people or human interaction. Consider the tone of your headlines, descriptions, and landing pages.
Proactively communicate business changes. If your hours of operation have changed, edit your Business Profile on Google and update your ads so customers know if you’re open, closed, or have modified hours.

Adapt to dynamic market conditions

Stay up to date on local conditions. The Google Trends page can help you better understand the context in local markets and your customers’ frame of mind.
Review your performance metrics, and be willing to pivot. For example, significant shifts in conversion rate may require adjustments to your Smart Bidding targets.
Pause ad groups or ads if needed. Review products and services that are affected by demand issues and adjust accordingly. For example, mark online or local products as “out of stock” across channels if you’re unsure of real-time inventory or restocking times.
Consider tools that can help you adapt. For example, the Google Ads mobile app (iOS, Android) can help keep you connected to your campaigns.

Question 8

FAQ 8

Accepted Answer

Use remote, computer video meeting online videoconferencing options to keep in touch with family, friends, clients and your workplace team.

Google Hangouts (Great for Personal & Business)
https://hangouts.google.com/
Note: Requires a GMAIL EMAIL account. It's easy to use + works on Android and iOS/Apple devices. Use it to send messages, or make video or audio calls.
Skype Video Chat (Great for Personal & Business)
https://www.skype.com/en/
Note: Requires a SKYPE account. It's easy to use + works on Android and iOS/Apple devices. Use it to send messages, or make video or audio calls.
WhatsApp (Great for Personal)
https://www.whatsapp.com/
It's easy to use + works on Android and iOS/Apple devices. Use it to send messages, or make video or audio calls.

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