About Search Engine Optimization #SEO Website Expectations

By Gem Webb | June 22, 2022 |

We get approached often for helping clients get their website found more on Google which always leads to a conversation about SEO or Search Engine Optimization.

The two things a client needs to understand up front are that you are not allowed to manipulate Google for rankings and that search engine optimization is a long-term practice. We like to refer to it more as quality content creation, but I'll share more on that later. SEO is a marathon, not a sprint!

Grey Bruce SEO
Getting found and ranked on Google is one of our top priorities for all websites brand new and old. But the fact remains that "No one can guarantee a #1 rankings on Google nor keep you there as rankings change often." No SEO would promise that they could achieve top rankings with any amount of money paid. BUT, there are foundational practises that Google approves of that we employ a 50+ checklist and offer specific services that increase the possibility of getting found by your core business products and service keywords.

Search Engine Optimization "SEO" technique includes both on-site factors and off-site factors. We begin all web design projects with a KEYWORD RANKING BENCHMARK REPORT to show client's how our websites months after - increased their positions on Google Search Google Maps and Bing. It's kind of like an SEO report card. We also submit sites to Google & Bing, urge a Google Business Local listing set up + link you up for Google Analytics monthly reporting and link you to Google Search Console. This in turn has had increased keyword ranking positions for all of our clients from the moment we launch their new mobile-optimized website. This is why we begin all website contracts with a "Please share with us your keyword targets" startup form. From there it is all about providing the best content to your target markets - that is what Google's mandate is all about.

On-site SEO helps to organize your site by the keywords your potential customers could use to find your business products and services. Our 50-point SEO checklist for every site that goes live offers competitive advantages in your industry. However, content is king!

For more SEO understanding, please read this article for more information on How Long Does it Take for SEO to Start Working? https://www.forbes.com/sites/joshsteimle/2015/02/07/how-long-does-seo-take-to-start-working/#e717be3464c8

If you're really interested in learning more about SEO for a solid understanding, read this multi-part series on The Beginners Guide to SEO.

Lastly, please read this article about Client SEO expectations.
https://jennymunn.com/expect-setting-realistic-expectations-around-modern-seo/

Don't worry, we will help you not feel like the website SEO sky is falling! Educating our clients is part of our mandate here at Gem Webb Internet Marketing & Web Design Inc.

SEO web design