How an HVAC Company in Ontario increased Business Exposure with Digital Marketing!
In the competitive world of HVAC services across Ontario, standing out is essential to attract new clients, retain existing customers, and drive business growth. For over seven years, our digital marketing agency has had the privilege of supporting Crose Mechanical, a leading heating and cooling (HVAC) company in Owen Sound, to achieve exceptional results through a customized, multi-faceted digital marketing strategy. Our efforts have transformed Crose Mechanical’s online presence, boosted their search rankings against competitors, and driven continuous, targeted leads—all while building an authentic brand identity that resonates with their local communities across Grey & Bruce Counties.
If you’re an Ontario HVAC company looking for results and a marketing team you can depend on for years to come. Consider Gem Webb Internt Marketing & Web Design Inc. as your external marketing department! Here’s how our approach below that has propelled Crose Mechanical HVAC’s digital footprint EXPOSURE to new heights and why Ontario HVAC companies can trust us to do the same for them.
1. From Zero to Page One: SEO & Google Business Profile Domination
When we began working with Crose Mechanical, their website had minimal online visibility. Through tailored SEO and keyword strategies, we successfully moved their keyword rankings from zero to the top positions on Google’s first page—not only in search results but also within their Google Business Profile. Today, when people in Grey and Bruce counties search for HVAC services like furnaces, heat pumps, and ductless splits, Crose Mechanical ranks prominently, ensuring they are the first choice for local clients. This exceptional ranking has resulted in a steady stream of organic leads from people actively searching for HVAC solutions. The example below shows over a year and a half of how we took page 2 and 3 keyword search results to page one in June of 2019!
2. Seasonal, Targeted Ad Campaigns that Convert
For HVAC services, understanding seasonality is crucial. Our agency works closely with Crose Mechanical to run tailored ad campaigns on Facebook and Google, targeting specific audiences based on the season and the HVAC needs of their community. By adjusting messaging to align with seasonal services—like furnace maintenance in winter or AC tune-ups in summer—we capture timely interest, sending highly qualified leads directly to their business. We also support Crose Mechanical’s efforts to promote maintenance plans, ensuring that clients are looked after all year for annual inspections, tune-ups, and repairs.
3. Engaging Content & Video Marketing that Educates and Converts
Our content strategy includes not only optimized blogs but also video content that highlights Crose Mechanical’s expertise. From on-site video shoots to YouTube tutorials, we’ve helped them create videos that not only educate their audience about the HVAC industry but also underscore the unique value and service they bring to their customers. Each Youtube video is embedded on their website and shared across social media channels, providing ongoing educational content that strengthens client trust and boosts search rankings. The content also funnels organic traffic back to Crose Mechanical’s website, creating a seamless ecosystem of digital touchpoints that enhances their brand authority.
4. Localized Brand Campaigns: Boosting Recognition and Leads for Premium Products
With a focus on top HVAC brands like Trane and Daikin, we run localized Facebook campaigns to drive brand-specific leads within Crose Mechanical’s service area. By targeting geographic zones around Owen Sound, we ensure that Crose Mechanical is the go-to choice for premium HVAC solutions. These campaigns generate valuable brand recognition and lead directly to new customer inquiries, allowing Crose Mechanical to further differentiate itself from the competition.
Overall, we saw an excellent visitation to the Crose Mechanical website from both targeted
Facebook & Instagram Ads and social media posting. Addionaly, our ongoing SEO efforts on the Crose website content continue to bring a regular flow of organic Google visits. These visits are based on our SEO keyword targeting strategy, which we intend to expand into Google Ads in 2025/26 to measure against the efforts of SEO to PAID exposure.
5. Authenticity-Driven Visual Content Creation
One of the cornerstones of our partnership with Crose Mechanical is our commitment to showcasing their real team in action. We regularly conduct photo and video shoots on-site, capturing Crose Mechanical’s team and their work with clients. This authentic content highlights their dedication and expertise, providing online viewers a more personal and engaging experience. By avoiding stock imagery and prioritizing authentic visuals, we create trust and relatability that strengthens Crose Mechanical’s reputation as a trustworthy local service provider.
6. Boosting Employment Reach with Targeted Content
A standout feature of our service with Crose Mechanical has been our support in hiring qualified HVAC professionals.
Our optimized SEO content strategy ensures that Crose Mechanical ranks highly in searches related to HVAC jobs across Ontario, helping them attract qualified applicants and solve employment challenges.
By leveraging their website, social media, and Google profiles, we drive awareness around job openings, providing a steady pipeline of talent for their growing team that feeds directly to the owner’s email inbox.
7. Streamlined Business Operations with Google Workspace Integration
Efficiency is key for any growing business. To support Crose Mechanical’s internal operations, we helped integrate Google email systems and Google Drive. With these tools, Crose Mechanical’s team can seamlessly access documents, schedules, and communication tools in the office or out in the field. This operational boost not only saves time but enhances productivity across the team.
8. Comprehensive Reporting and Ongoing Strategic Adjustments
Our dedication to results means that we track every digital vertical—from Facebook and Instagram to Google, YouTube, and the website itself. Each year, we provide Crose Mechanical with detailed reports on click rates, lead conversions, search rankings, and more. These insights inform ongoing adjustments, ensuring we maximize ROI and align every campaign with Crose Mechanical’s evolving goals.
Choose a Proven Digital Marketing Partner
Our long-standing relationship with Crose Mechanical HVAC showcases our commitment to delivering consistent, measurable results. From SEO success and seasonal ad campaigns to authentic content creation and operational efficiency, our team is dedicated to building a digital presence that drives growth and establishes trust. If your HVAC company in Ontario is ready to elevate its online reach, engage new audiences, and grow your client base, contact us today and discover how we can transform your business with a tailored digital marketing strategy. Let us bring the same success to your HVAC brand that Crose Mechanical HVAC has enjoyed with us by their side.
