7 Years of Digital Growth with Local Law Firm
At Gem Webb Internet Marketing & Web Design Inc., we take pride in partnering with businesses that shape their communities. For the past seven, we've collaborated with Loucks Law, a prestigious law firm serving the Grey, Bruce, and Owen Sound areas since the 1950s. Based in Chesley, Ontario, Loucks Law is renowned for its dedication and excellence, and we’re honored to support their mission through comprehensive digital marketing strategies.
Building an Authentic Digital Presence
Loucks Law’s rich legacy demanded a strong digital representation. Together, we’ve developed a dynamic online presence through a 12-month marketing calendar focused on Website development, Google Search organic exposure, Targeted Google Ads, monthly social posting and Facebook and Instagram-targeted ad campaigns. Key initiatives include:
- Search Engine Optimization (SEO): We enhance their organic visibility on Google, targeting specific towns and cities in the Grey-Bruce region to ensure clients can find them when they need legal services.
- Engaging Social Media Campaigns: Loucks Law’s Facebook ads resonate deeply with the local community, featuring compelling stories and advocacy that highlight their dedication.
- Regular Content Creation: Photo & Video Shoots: Our sessions keep their website and social media fresh, showcasing their team and the firm’s commitment to clients.
Unique Videography Initiatives
One standout project involved creating a unique video series featuring local courthouses and iconic water towers across Grey-Bruce counties. By integrating interviews and insights from Loucks Law staff, we crafted a compelling Facebook campaign that resonated deeply with the community.
This initiative demonstrated not only the strength of Loucks Law’s connection to the region but also our expertise in high-impact content creation. It’s a powerful example of how we can support other law firms looking for engaging video and photography solutions tailored to their local areas.
Tailored & Adaptive Strategies
Legal needs change seasonally, and so do Loucks Law’s marketing priorities. We stay in direct contact to adjust campaigns throughout the year, focusing on key services like family law, real estate law, and wills and estates. This ensures every campaign remains relevant and impactful.
Supporting Family Law Collaboration
Beyond their firm, we assist Loucks Law with broader community initiatives, such as their work with the Family Law Group of Grey Bruce. Together, we promote compassionate, collaborative family law services across the region.
Comprehensive Consulting & Support
As their external marketing department, our role goes beyond traditional marketing:
- Internal System Support: We help update email systems and internal processes for seamless communication.
- Non-Aggressive Marketing: Our strategy reflects Loucks Law’s ethos—they’re present when clients need them, and our marketing emphasizes this supportive stance.
Proven Results
Our yearly reporting highlights significant achievements:
- Increased Website Traffic: Targeted content and blogging have driven significant organic exposure.
- Boosted Engagement: Facebook campaigns spark meaningful community conversations and support.
- Enhanced Lead Generation: SEO and ad campaigns have translated into increased calls and emails.
-> Targeted marketing ads across Grey and Bruce counties.
Looking Ahead
Our partnership with Loucks Law is a testament to what thoughtful, tailored digital marketing can achieve. We’re excited to continue supporting their legacy, ensuring their values and services are reflected in every digital marketing interaction.
Interested in Elevating Your Law Firm?
At Gem Webb Internet Marketing & Web Design Inc., we specialize in 360-degree digital marketing strategies for law firms. From SEO and social media to high-quality video production, we create customized solutions that increase exposure and build lasting connections.
Reach out today to see how we can help your law firm thrive.
