FAQS FOR CLIENTS

CLIENT FAQS

How Do Contracts Start?

All of our Internet marketing services begin with a Terms of Service contract that defines the scope of our agreed service offerings that "must be signed" for our project(s) to start.

  1. Web Design Terms of Service
  2. Internet Marketing/Social Marketing Terms of Service
  3. Website Hosting Terms of Service
    Note: As hosting clients stay for many years, the original signed "contract" is still valid and does not need to be resigned yearly.  It remains in effect for all following hosting years paid.  Hosting services may be ended by either party with a two-week window that will be fully supported for migrating to a new webmaster or host server. 
  4. Google Ads Terms of Service
  5. Facebook Ads Terms of Service

We then proceed to our client start process, which involves a question-and-answer form for our team to understand your business, industry, and marketing goals.

Rates
How Long Do Website Jobs Take?
What Service Packages Do You Offer to Update Websites?
Who Is My Point of Contact For My Project?
Client Communication
Conflict of Interest
Referral Program (Make $ by helping your friends!)
How Can I Give Gem Webb Inc. a Business Review?
Cancellation & Disputes

WEB DESIGN FAQS

What Website Framework Will Our Project Use?

We use WordPress. This is the most used "open-source" Content Management System used globally.

wordpress web design

Our Web Design Process
Can You Simply Update Our Existing Website? Porting?
If Our Website Is Not Hosted With You, Will You Still Update Our Site?
Website Portfolio
SEO: Understanding Google Search Rankings of a Website.
Ecommerce Webdesign

HOSTING FAQS

Understanding the difference between Hosting, Email & Registrar
How Do You Work With The Registrar Where I Bought My Domain?
About Hosting and Rates
Email Setup & Support
How Does Your Website Backups Work?

INTERNET & SOCIAL MEDIA MARKETING FAQS

What Is An Internet Marketing Campaign and How Do They Work?
How Long Does A Social Media Campaign Run For?
Why Don't You Define Your Services In-Depth?
What Social Networks Do You Set-Up and Manage?
Exclusivity Contract: Working only for you in your industry!
Brand Terms of Service In Our Advertising
Social Media Policies and Terms of Service
Ending Social Media Management & Internet Marketing Expectations
Prohibited Facebook Posting and Facebook Ad Campaigns

GRAPHIC DESIGN & BRANDING PACKAGES

Web, Monitor & Print Color | SCREEN VS PRINT UNDERSTANDING

GOOGLE ADS & FACEBOOK ADS (PPC)

About Google Ads Marketing

Our base Ad campaign process overview.

  1. Research and Understand Target Audiences
    (Create personas)
  2. Outline Specific Goals for Each Campaign
    (Clicks to website landing pages, calls, emails, etc)
  3. Create Targeted Landing Page or use existing website pages for Your Ads based on client business persona
    (Increase conversion is a focus of this step with analyzing current website page and considering customer landing pages for increased campaign goals). It's a fact that more relevant custom focused landing pages convert higher and get improved Quality Scores with Google Ads that in turn cost less per click in comparison to less focused landing pages.
  4. Create Lots of Versions of the Ad Copy
  5. Verify Positive ROI based on campaign goals.  We focus on COST PER LEAD  "CPL" vs COST PER MARKETING "CPM".
  6. "Now, more than 50% of Google searches end without a click to other content, study finds ZERO CLICK SEARCHES.
    https://searchengineland.com/now-more-50-of-google-searches-end-without-a-click-to-other-content-study-finds-320574
  7. Review Campaigns weekly, bi-weekly, monthly and quarterly for Ad insights to improve ongoing campaign goals.
  8. Update the current campaign with client involvement and signoff.  
  9. Reports are given in phone meetings, email and PDF format.

If you want to learn more about what to expect from our Google Ads setup and management, please read over our Google Services page.

"PRECISE GEOGRAPHIC TARGETING POWER."

About Facebook Ads Marketing
How Much Should I spend on Ads
Google Ad Campaign Policies

LEGAL

Contract Terms
Recommendation Of External Companies & Subcontractors